Web Designer · SEO · Copywriting

Hi, I'm Sofia Castillo

I create digital experiences that connect, rank, and convert.
Where design meets the right words.

Sofia Castillo — illustrated portrait at her workspace
✦ WordPress
✦ SEO
✦ Copy

A little bit about my story

I'm a digital professional passionate about building projects that look great and deliver real results.

I work end-to-end — from design and development to SEO and copywriting. Every project is an opportunity to build something unique and meaningful.

I love collaborating with brands that want to communicate authentically and stand out in an increasingly competitive digital landscape.

Tools I work with

🌐 WordPress
Elementor
🤖 Vibe Coding
🎨 HTML & CSS
JavaScript
🔧 PHP
💻 Visual Studio
🖌️ Photoshop
🎭 Figma

Projects I'm proud of

Websites designed with intention, functionality, and aesthetics. Each project reflects the essence of the brand.

WordPress Elementor E-commerce

Olivia Sánchez · Micropigmentación

Editorial-style site for a beauty professional, blending booking, training, and online shop into a single elegant brand experience.

WordPress Elementor SaaS

Enscape · Chaos LATAM

Product site for the leading real-time 3D visualization plugin, built around social proof and a frictionless free-trial path for architects and designers.

WordPress Elementor Landing Page

Toon Boom · Software Solutions

Educational landing page for Harmony 25 and Storyboard Pro 25, designed to position Toon Boom as the standard tool for animation schools.

WordPress Elementor B2B

Aufiero Informática

Corporate site for a Latin American software distributor with 100+ brands. Information architecture organised around brand families, services, and reseller paths.

WordPress Elementor Lead Gen

Miro AI · Landing

Lead-generation landing page for Miro AI by Aufiero Informática. Single-message hero, embedded product video, and a focused contact form to drive demos.

WordPress Elementor SaaS

Lumion Pro · 3 Razones

Editorial article-style page for Lumion Pro 2025 in LATAM, designed to walk architects through the value proposition and drive purchase intent.

Rankings that drive results

The best design means nothing if no one finds it. I approach SEO strategically to attract qualified, organic traffic.

SEO Services

  • 🔍
    SEO Audit

    Full analysis of your website's health: technical, on-page, and off-page.

  • 📝
    Keyword Research

    Deep-dive into your audience's search behaviour to build a focused strategy.

  • ⚙️
    Technical SEO

    Speed optimisation, site structure, metadata, and crawlability improvements.

  • 📈
    Tracking & Reporting

    Rankings monitoring and organic traffic evolution reports.

Success Stories

Aufiero Informática · Software B2B + Organic traffic

Content-led SEO strategy: on-site optimisation across 100+ brand pages and a steady editorial blog calendar to grow qualified organic visits month after month.

QA Actions · Software Quality SEO Lead

Leading the full SEO strategy with a focus on on-site SEO and recurring audits — fixing technical issues, refining metadata and content structure, and aligning the site with high-intent search queries.

Words that connect and sell

The right copy turns visitors into clients. I write with strategy, a distinct voice, and a focus on results.

🌐

Web Copy

Landing pages, homepages, and service pages written to convert.

📱

Social Media

Strategic, personality-driven content for Instagram, LinkedIn, and beyond.

📖

SEO Articles

Optimised content that ranks, informs, and converts — all at once.

SEO Article · E-Learning
"The difference between an effective course and an abandoned one lies in how the content is structured and the student experience is designed."
How to create engaging e-learning courses →
SEO Article · SMEs
"Digital transformation sounds like big budgets and expensive consultants, but today an SME can go digital in an orderly way — without million-dollar investments."
Digital transformation for SMEs →
SEO Article · Web Accessibility
"A more accessible site is a better site for everyone."
Web accessibility and WCAG standards →
I want copy like this

Let's build something together

Have a project in mind? I'd love to hear about it.